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Alan Coria

Designer & Creative Director based in Monterrey, Mexico.

A passionate creative focused on tailoring functional, minimal, and timeless concepts. With more than 13 years of experience in the industry, he uses design as a means to build powerful brand ecosystems that go beyond visuals, aiming to create immersive experiences that resonate with the distinct personas of a brand’s target audience.

Some clients he has worked with are BCG, BCG X, Northern Trust, Triumph & Disaster, Delta Center, Cravath, Quantum Rise, POP Investments, and more.

Approach and Services:
Brand Concept
Brand Development
Identity
Brand Strategy
Brand Management
Creative & Art Direction
Editorial Design

Monterrey, Mexico
+52 81 1481 0116
Behance
alancoria.r@gmail.com
@veridis_cuo




Work

BCG Digital IT: The Pulse of Progress

Year: 2023-2024
Categories: Campaign
Studio: 50000feet  Team: David Decepida (CD), Julia Terwilliger (Platform & Copy)
Info: Campaign to position the Digital/IT community at BCG as the heartbeat of transformation and a central force driving organizational change. The Pulse represents the collaborative energy that powers their teams and enhances their customer relationships.

POP Gallery

Year: 2024
Categories: Visual Identity
Location: Mexico
Info: Visual Identity for POP Gallery, an art exhibition that generates exposure for new and recognized artists. A visual gesture that reflects the explosion and transformation of art.
Collaborators: Platform and Copy by Eliseo Leal

Vivint Arena Signage 

Year: 2022
Categories: Graphic Design & Architecture
Location: Salt Lake City, UTAH
Info: Wayfinding and Iconography system for the Vivint Arena (now Delta Center).
Collaborators: Sergio Martinez and the UTAH JAZZ Design team.

Triumph & Disaster - Father’s Day Campaign

Year: 2021
Categories: Concept & Identity
Location: New Zealand
Info: Concept and Design for T&D Father’s Day Campaign, where a bottle opener is the GWP. Commissioned to create the main campaign graphic and print and digital materials to promote sales and the GWP. Based on the T&D brand and 60’s, and 70’s graphics advertising.
Collaborators: Copywriting by Eliseo Leal & T&D Team.



HYPER

Year: 2020
Categories: Naming, Brand Concept & Strategy, Identity & Architectural Concept
Location: San José, Costa Rica
Info: HYPER® is a new high-performance fitness studio in San Jose, Costa Rica.


Boran Co.

Year: 2021
Categories: Naming, Identity
Location: Monterrey, Mexico
Info: Furniture Manufacturing Co. with presence in Mexico and United States.


Cine Core

Year: 2018
Categories: Brand Concept & Identity
Location: San José, Costa Rica
Info: Cine Core is an urban-cultural space born in 2017 in San Jose, Costa Rica.


El Patriota

Year: 2020
Categories: Concept & Brand Development & Identity
Location: Monterrey, Mexico
Info: A three-tower, residential development with a patriotic spirit & concept.

Casa Castelo

Year: 2020
Categories: Naming, Brand Concept & Identity
Location: Monterrey, Mexico
Info: A small apartment complex. The identity interprets the essence of the neighborhood which is distinguished by its northeastern architectural style and warm color; translated into a modern graphic expression, solid and welcoming.

Collaborators: Illustrations by Kitty Ramos 


Malos Modales

Year: 2014
Categories: Brand Development & Identity
Location: Monterrey, Mexico
Info: A luxury distributor of premium Sex Toys and Accessories.


POP Investments

Year: 2021
Categories: Brand Development & Visual Identity
Location: Monterrey, Mexico
Info: Coming Soon.


Cerro de la Silla 

Year: 2021
Categories: Graphic Design
Location: Monterrey, Mexico
Info: Poster for the most iconic mountain of Monterrey, “Cerro de la Silla”.
Original Photo by: Gabriel Tovar


Symbols & Logos

Year: 2015-2020
Categories: Identity

Delta (more soon)

Year: 2023
Categories: Brand Development & Visual Identity
Location: Monterrey, Mexico
Info: A sales consulting company.

Desde las Habitaciones del Leviatán

Year: 2020
Categories: Concept & Visual Identity
Location: Monterrey, Mexico
Info: Concept and Identity for the art exhibition of the recognized visual artist Omar Sáenz.

Escuadra Arquitectos

Year: 2021
Categories: Identity
Location: Monterrey, Mexico
Info: Logo and Identity for an Architecture firm.



Archive

Year: 2012-2024
Categories: Identity
Location: Global
Info: Indistinct projects and concepts.