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Alan Coria  
Designer & Creative Director based in Monterrey, Mexico.

A passionate creative focused on tailoring functional,
minimal, and timeless concepts. With more than 13 years of experience in the industry, he uses design as a means to build powerful brand ecosystems that go beyond visuals, aiming to create immersive experiences that resonate with the distinct personas of a brand’s target audience.

Some clients he has worked with are BCG, BCG X, Northern Trust, Triumph & Disaster, Delta Center, Cravath, Quantum Rise, POP Investments, and more.

Approach and Services:
Brand Concept
Brand Development
Identity
Brand Strategy
Brand Management
Creative & Art Direction
Editorial Design



Monterrey, Mexico
+52 81 1481 0116
Behance
alancoria.r@gmail.com
@veridis_cuo




Work

BCG Digital/IT: The Pulse of Progress Campaign (more soon)
Year: 2023-2024
Categories: Campaign
Studio: 50000feet  Team: David Decepida (CD), Julia Terwilliger (Writer)
Info: Internal campaign to promote the Digital/IT community function of Boston Consulting Group.  
POP Gallery (more soon)
Year: 2024
Categories: Visual Identity
Location: Mexico
Info: Visual Identity for POP Gallery, an art exhibition that generates exposure for new and recognized artists.
Collaborators: Platform and Copy by Eliseo Leal

Triumph & Disaster - Father’s Campaign
Year: 2021
Categories: Concept & Identity
Location: New Zealand
Info: Concept and Design for T&D Father’s Day Campaign, where a bottle opener is the GWP. Commissioned to create the main campaign graphic and print and digital materials to promote sales and the GWP. Based on the T&D brand and 60’s, and 70’s graphics advertising.  
Collaborators: Copywriting by Eliseo Leal & T&D Team.

Cine Core
Year: 2018
Categories: Brand Concept & Identity
Location: San José, Costa Rica
Info: Cine Core is an urban-cultural space born in 2017 in the city of San Jose in Costa Rica. 



HYPER
Year: 2020
Categories: Naming, Brand Concept & Strategy, Identity & Architectural Concept
Location: San José, Costa Rica
Info: HYPER® is a new high performance fitness studio located in San Jose, Costa Rica.


BORAN Co.
Year: 2021
Categories: Naming, Identity
Location: Monterrey, Mexico
Info: Furniture Manufacturing Co. with presence in Mexico and United States.


RETHINK THEN EVOLVE
Year: 2021
Categories: Brand Concept
Location: Monterrey, Mexico
Info: After multiple events over the world, an emotional & philosophical message for this 2021.

EL PATRIOTA
Year: 2020
Categories: Concept & Brand Development & Identity
Location: Monterrey, Mexico
Info: A three-tower, residential development with a patriot spirit & concept.

CASA CASTELO
Year: 2020
Categories: Naming, Brand Concept & Identity
Location: Monterrey, Mexico
Info: A small apartment complex. The identity interprets the essence of the neighborhood which is distinguished by its northeastern architectural style and warm color; translated into a modern graphic expression, solid and welcoming.

Collaborators: Illustrations by Kitty Ramos 


MALOS MODALES
Year: 2014
Categories: Brand Development & Identity
Location: Monterrey, Mexico
Info: A luxury distributor of premium Sex Toys and Accessories.


POP Investments (more soon)
Year: 2021
Categories: Brand Development & Visual Identity
Location: Monterrey, Mexico
Info: Coming Soon.


Cerro de la Silla Poster
Year: 2021
Categories: Graphic Design
Location: Monterrey, Mexico
Info: Poster for the most iconic mountain of Monterrey, “Cerro de la Silla”.
Original Photo by: Gabriel Tovar


Symbols & Logos
Year: 2015-2020
Categories: Identity

Delta (more soon)
Year: 2023
Categories: Brand Development & Visual Identity
Location: Monterrey, Mexico
Info: A sales consulting company.

Desde las Habitaciones del Leviatán Exhibition
Year: 2020
Categories: Concept & Visual Identity
Location: Monterrey, Mexico
Info: Concept and Identity for the art exhibition of the recognized visual artist Omar Sáenz.

Escuadra Arquitectos
Year: 2021
Categories: Identity
Location: Monterrey, Mexico
Info: Logo and Identity for an Architecture firm.